Small Business Sisters

The Journey of Womanhood and Motherhood

In this weeks episode we have our youngest sister, Ellie, on and it was the best! We talk about all of our favorite parts of the Barbie movie and then we talk to Jenni all about taking her first baby to college this week!

Just a few disclaimers. 1. We have spoilers for Barbie, so if you haven’t seen it yet and don’t want spoilers, wait to listen! 2. We swear a few times in our talk, so if you’d rather not hear that, listen to a different one of our episodes. 

Join us as we talk about the challenges and rewards of motherhood, the importance of women's empowerment, and how to stay strong and independent as a woman.

Social Media Planning Deep Dive

Christina formed BackPocketSocial.Co several years ago to help small businesses grow their businesses through social media. She is taking us on a deep dive today into social media planning! She will share her insights and tips on how to use social media to reach your target audience, build relationships with customers, and drive sales.

When to Turn Your Hobby into a Business (or Vice Versa)

Do you have a hobby that you love so much that you could see yourself doing it for a living? Or maybe you're already running a small business, but you're starting to wonder if it's time to scale back and focus on your hobby again.

In this episode, we'll talk about the signs that it's time to make the move from hobby to business (or vice versa). We'll also discuss the pros and cons of each approach, so you can make the best decision for your unique situation.

Christina and Jenni both have turned their hobbies into thriving businesses. And Christina has decided to go back to her full-time job and run her business as more of a hobby again. They will share their insights on the challenges and rewards of running a business based on your passion, and offer advice on how to make the transition from hobby to business (and vice versa) successfully.

 

Selling Wholesale on a Marketplace Like Faire

In this episode of the podcast, we'll talk about how to sell wholesale on a marketplace site like Faire. We'll discuss the benefits of selling wholesale, setting up your wholesale account, and getting your products in front of retailers. After growing her wholesale organically the last few years, Jenni recently decided to launch on Faire and she will share her tips and advice!

For more info about getting on Faire: https://www.faire.com/apply/illuminatespace

Writing a Mission Statement for Your Small Business

Do you have a mission statement for your small business? If not, you're missing out on a valuable tool that can help you stay focused, make better decisions, and connect with your customers on a deeper level.

In this episode, we'll discuss a mission statement, why it's important, and how to write an effective one.

Also: find out about our new Patreon Community and how to join!

Navigating Gifts and Donations in Your Small Business

In this episode, we'll discuss the benefits of giving back to your community through gifts and donations, and how to do it in a way that is both meaningful and sustainable for your small business. It is okay (and necessary!) to set boundaries around this.

There are many different ways to give back to your community, so you can find a way that fits your business's values and budget.

Marketing Your Business in the Slower Months and Pivoting When Needed with Marketing for the Uninhibited

We brought back one of our favorites for this episode: Miranda from Marketing for the Uninhibited!

In this episode, we'll discuss how to market your business in the slower months. We'll cover topics like:

• How to identify your target audience during slow seasons
• How to create content that resonates with your audience during slow seasons
• How to use social media to reach new customers during slow seasons
• How to pivot your business when needed

If you're struggling with marketing your business in the slower months, listen to this episode for some helpful tips.

You can find out more about Marketing for Uninhibited on instagram @marketinguninhibited or online at https://marketinguninhibited.com/

Things We Wish We Knew When We First Started Our Business

Starting a small business is a big undertaking. There are so many things to think about, from marketing and sales to customer service and accounting. It's no wonder that so many small businesses fail.

In this episode, we'll share some of the things we wish we knew before we started our own small businesses. We'll cover topics like:

• How to set realistic expectations
• How to find the right target market
• How to manage your time effectively
• How to deal with the inevitable challenges

If you're thinking about starting your own small business, this episode is for you. We hope you'll find our insights helpful as you embark on this exciting journey!

Small Business and Summertime

Are you a small business owner struggling to find enough hours in the day? Do you often feel overwhelmed by the endless to-do lists and competing priorities? In this episode, Jenni and Christina chat all about the crucial topic of time management specifically tailored for small business owners in the summertime.

Declutter Your Mind

Are you feeling overwhelmed by the clutter in your home and your mind? If so, you're not alone. Many of us struggle with feeling like they can never get ahead of the mess. But it doesn't have to be this way. In this episode, we'll talk to life coach, Leslie Alder, who specializes in helping women declutter their homes and minds. She'll share her tips on how to get started, how to stay motivated, and how to create a lasting change.

You can find Leslie Alder on Instagram @lesliealdercoach and www.lesliealder.com