Small Business Sisters

Small Business SEO Success

In this episode of Small Business Sisters, we take a deep dive into the world of Search Engine Optimization (SEO) and uncover the essential strategies that can help your small business rise to the top of search engine results. Whether you're a local bakery, a boutique clothing store, or a family-owned service provider, SEO is the key to increasing your online visibility and attracting more customers.

Christina and Jenni are joined by SEO expert Mariah Magazine, who shares her wealth of knowledge and practical insights into SEO tailored specifically for small businesses. Mariah helps us explore the fundamental aspects of SEO, unravel the mysteries of search engine algorithms, and offer tips and tricks to boost your online presence.

During this episode, you'll learn about:

• Keyword Research
• On-Page SEO v Off-Page SEO
• Link Building
• Content Creation and more

Mariah is an award-winning Organic SEO Consultant for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 7+ years of experience as an entrepreneur in the online & digital marketing space, she’s helped over 100+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

You can find her at: https://www.mariahmagazine.com/ https://www.youtube.com/c/MariahMagazine and https://www.instagram.com/mariahmagazineco/

Crafting Your Brand: The Art of Design and Social Media

In this episode of Small Business Sisters, we dive deep into the fascinating world of branding, design, and social media, exploring how these elements intersect to shape the way we perceive and connect with businesses, products, and individuals.

But a brand is only as powerful as the story it tells and the audience it reaches. Ellyn Theis from Start Something Studio, an expert in branding and design, joins us to share insights on how to create a visual narrative that resonates with your target audience. We explore the importance of consistent design elements in establishing brand recognition and trust.

Join Christina, Jenni, and Ellyn as they unravel the intricate web of branding and design, dissecting what it takes to create a memorable and impactful brand identity. From logos to color schemes, typography, and beyond, they discuss the elements that go into crafting a compelling brand presence.

You can find more about Ellyn and the services she offers at https://startsomething.studio and on Instagram and Facebook @startsomething.studio

Navigating the Seasons of Small Business: Shifting and Pivoting with Purpose

In the world of small business, change is not just a possibility; it's a constant. Join us in this insightful episode as we explore the metaphorical seasons that every small business owner experiences and how to navigate them effectively. Just like nature goes through cycles, so does your business.

Christina and Jenni share their personal real-time journey over these last several weeks. Together, we delve into the various seasons that small businesses often encounter, from the sunny days of growth and success to the stormy periods of challenges and uncertainty.

Quarter 4 Prep: How to Make the Most of the Holiday Season

The holiday season is the most important time of year for retail businesses. In quarter 4, you can make a big chunk of your annual sales. But how do you ensure you're prepared to take advantage of this opportunity?

In this episode, we'll discuss the top things you must do to prep for quarter 4. We'll cover everything from inventory management to planning strategies.

Listen now to learn how to make the most of the holiday season!

The Journey of Womanhood and Motherhood

In this weeks episode we have our youngest sister, Ellie, on and it was the best! We talk about all of our favorite parts of the Barbie movie and then we talk to Jenni all about taking her first baby to college this week!

Just a few disclaimers. 1. We have spoilers for Barbie, so if you haven’t seen it yet and don’t want spoilers, wait to listen! 2. We swear a few times in our talk, so if you’d rather not hear that, listen to a different one of our episodes. 

Join us as we talk about the challenges and rewards of motherhood, the importance of women's empowerment, and how to stay strong and independent as a woman.

Social Media Planning Deep Dive

Christina formed BackPocketSocial.Co several years ago to help small businesses grow their businesses through social media. She is taking us on a deep dive today into social media planning! She will share her insights and tips on how to use social media to reach your target audience, build relationships with customers, and drive sales.

When to Turn Your Hobby into a Business (or Vice Versa)

Do you have a hobby that you love so much that you could see yourself doing it for a living? Or maybe you're already running a small business, but you're starting to wonder if it's time to scale back and focus on your hobby again.

In this episode, we'll talk about the signs that it's time to make the move from hobby to business (or vice versa). We'll also discuss the pros and cons of each approach, so you can make the best decision for your unique situation.

Christina and Jenni both have turned their hobbies into thriving businesses. And Christina has decided to go back to her full-time job and run her business as more of a hobby again. They will share their insights on the challenges and rewards of running a business based on your passion, and offer advice on how to make the transition from hobby to business (and vice versa) successfully.

 

Selling Wholesale on a Marketplace Like Faire

In this episode of the podcast, we'll talk about how to sell wholesale on a marketplace site like Faire. We'll discuss the benefits of selling wholesale, setting up your wholesale account, and getting your products in front of retailers. After growing her wholesale organically the last few years, Jenni recently decided to launch on Faire and she will share her tips and advice!

For more info about getting on Faire: https://www.faire.com/apply/illuminatespace

Writing a Mission Statement for Your Small Business

Do you have a mission statement for your small business? If not, you're missing out on a valuable tool that can help you stay focused, make better decisions, and connect with your customers on a deeper level.

In this episode, we'll discuss a mission statement, why it's important, and how to write an effective one.

Also: find out about our new Patreon Community and how to join!

Navigating Gifts and Donations in Your Small Business

In this episode, we'll discuss the benefits of giving back to your community through gifts and donations, and how to do it in a way that is both meaningful and sustainable for your small business. It is okay (and necessary!) to set boundaries around this.

There are many different ways to give back to your community, so you can find a way that fits your business's values and budget.