Small Business Sisters

Updating Holiday Website

Get ready to make this holiday season your best yet! On this epsidoe, Jenni and Christina talk about what to do to make your website easy to navigate, attract new customers, and keep customers coming back to buy!

 

Join us over on instagram at @_smallbusinessisters for more interaction & to find a community of small business women. 

Creating Workshops for Kids

Listen in as Christina tells Jenni about how she saw a need in her community and created sewing workshop camps for kids!

We will discuss listening to what your customer is asking for, finding gaps in the market, creating workshops with the skills you have, and how to reevaluate your offerings from time to time.

Taking things Mobile: Meet Tilly the Mobile Candle Bar

Listen in as Jenni tells Christina the story of deciding to purchase a refinished camper trailer bar to add to her mobile candle making business!

We discuss having big ideas for your small business, making plans to execute them, and navigating fears and doubts. Remember: everything is figureoutable. :)

Winter Rhythms: Life and Small Business

We are back with some thoughts on life and small business! Listen in as we chat about:

-rhythms that help us in the wintertime

-tips for the introvert and extrovert running their small business

-some motherhood and life after death musings

-re-examining how we think about social media

-our thoughts on Temu

-and most importantly, our thoughts on Travis Kelce and Taylor Swift :)

As always, we love to hear from you! Reach out on instagram @_smallbusinesssisters if there's something you'd like us to discuss.

Blossoming Beginnings: A Flower Shop’s First Year Journey

In this episode, join us as we delve into the world of "The Pop Loft," a charming balloon & flower shop that recently celebrated its first year in business. You might remember the owner, Sam, when she was a guest in Episode 36 telling us about her dream to open the brick-and-mortar shop in Paxton, IL. Listen in as Sam, Jenni, and Christina discuss exploring the highs, lows, and pivotal moments defining the shop's inaugural year.

As the narrative unfolds, listeners gain a front-row seat to the lessons learned, the unexpected surprises, and the importance of adaptability in the ever-evolving business landscape. We all share our experiences of learning to pivot gracefully, navigating unforeseen challenges, and turning setbacks into opportunities.

Tune in to hear firsthand accounts of creative marketing strategies, community engagement, and the resilience required to establish a flourishing business. Whether you're an aspiring entrepreneur, a flower enthusiast, or simply love tales of growth and transformation, this episode is sure to inspire and leave you with a newfound appreciation for the artistry and determination that blooms within the heart of a small business.

You can find The Pop Loft on Instagram and Facebook @thepoploft and at www.thepoploft.com

From Spa to Shelf: Crafting a Beauty Empire

In this episode of Small Business Sisters, we're unveiling the radiant world of skincare as we follow an esthetician's extraordinary journey from spa treatments to creating her own skincare line that's taking the beauty industry by storm.

Join your hosts, Christina and Jenni, as they talk with Chanla of Chanla Chau Cosmetics. Embark on an illuminating adventure through the world of serums, creams, and the art of making people look and feel their best. Chanla brings a sense of calm to every morning and night with indulgent and plant-based skincare made weekly in small batches using her esthetician background.

Prepare to be inspired by the incredible story of a spa specialist who went from pampering clients to creating products that bring the spa experience to homes all over the world!

You can find Chanla at www.chanlachaucosmetics.com and @chanla.chau.cosmetics

Small Business SEO Success

In this episode of Small Business Sisters, we take a deep dive into the world of Search Engine Optimization (SEO) and uncover the essential strategies that can help your small business rise to the top of search engine results. Whether you're a local bakery, a boutique clothing store, or a family-owned service provider, SEO is the key to increasing your online visibility and attracting more customers.

Christina and Jenni are joined by SEO expert Mariah Magazine, who shares her wealth of knowledge and practical insights into SEO tailored specifically for small businesses. Mariah helps us explore the fundamental aspects of SEO, unravel the mysteries of search engine algorithms, and offer tips and tricks to boost your online presence.

During this episode, you'll learn about:

• Keyword Research
• On-Page SEO v Off-Page SEO
• Link Building
• Content Creation and more

Mariah is an award-winning Organic SEO Consultant for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 7+ years of experience as an entrepreneur in the online & digital marketing space, she’s helped over 100+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

You can find her at: https://www.mariahmagazine.com/ https://www.youtube.com/c/MariahMagazine and https://www.instagram.com/mariahmagazineco/

Crafting Your Brand: The Art of Design and Social Media

In this episode of Small Business Sisters, we dive deep into the fascinating world of branding, design, and social media, exploring how these elements intersect to shape the way we perceive and connect with businesses, products, and individuals.

But a brand is only as powerful as the story it tells and the audience it reaches. Ellyn Theis from Start Something Studio, an expert in branding and design, joins us to share insights on how to create a visual narrative that resonates with your target audience. We explore the importance of consistent design elements in establishing brand recognition and trust.

Join Christina, Jenni, and Ellyn as they unravel the intricate web of branding and design, dissecting what it takes to create a memorable and impactful brand identity. From logos to color schemes, typography, and beyond, they discuss the elements that go into crafting a compelling brand presence.

You can find more about Ellyn and the services she offers at https://startsomething.studio and on Instagram and Facebook @startsomething.studio

Navigating the Seasons of Small Business: Shifting and Pivoting with Purpose

In the world of small business, change is not just a possibility; it's a constant. Join us in this insightful episode as we explore the metaphorical seasons that every small business owner experiences and how to navigate them effectively. Just like nature goes through cycles, so does your business.

Christina and Jenni share their personal real-time journey over these last several weeks. Together, we delve into the various seasons that small businesses often encounter, from the sunny days of growth and success to the stormy periods of challenges and uncertainty.

Quarter 4 Prep: How to Make the Most of the Holiday Season

The holiday season is the most important time of year for retail businesses. In quarter 4, you can make a big chunk of your annual sales. But how do you ensure you're prepared to take advantage of this opportunity?

In this episode, we'll discuss the top things you must do to prep for quarter 4. We'll cover everything from inventory management to planning strategies.

Listen now to learn how to make the most of the holiday season!